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Tuesday, 4 June 2019

Apple kills iTunes: what will happen now with the most hated application?



The service, which revolutionized the entertainment industry for eighteen years, will be divided into independent and specialized applications
For 18 long years, iTunes has been the most confusing, hated but necessary application of Apple's ecosystem. A service that exercised the tasks of player and store of digital content and that, since its inception, has changed the rules of the game of the industry. But everything has an end. Nothing lasts forever. And he has had to pass to a better life. Although for reasons of weight.

The industry has evolved in a more transverse way that multimedia formats have been amplified. Winning, also, own entity. In order to tie the future, Apple has announced that it will remove iTunes from the next versions of its software to replace it with three different services focused on specific functions: Apple Music, Apple Podcast and Apple TV.

Thus, iTunes will disappear in the new operating system for Mac computers, macOS 10.15 Catalina. A decision that demonstrates the intentions of the company to bring the experience of the traditional desktop to that of the mobile. In fact, on iOS these three "apps" already coexist without leading to the biggest problem in their handling. Quite the contrary. It is easier to access content and manage files, as well as discover new ones.


As the entertainment industry evolved, iTunes began to fill up with functions and options until it became a chaotic container that served many things: from backing up to organizing the song library. Its handling, in addition, has been somewhat cumbersome with time. In the Mac ecosystem, the three new applications will work, in principle, independently.

The new Music service, for example, is much easier to use even. It will allow you to discover music in a catalog composed of more than 50 million songs. In such a way that the impact on the user will be very limited. You can continue doing the same as before. In that it will not affect you. From this service you can also access all the content downloaded, purchased or even copied from an official CD. The American company has a very demanding policy with copyright, so the possibility of downloading songs illegally will remain a complicated task.

Users will also see a new application, Apple TV. A service designed to locate and play multimedia content such as series or movies. Either buying them or renting them. Its catalog will gather more than one hundred thousand titles. This specialized dimension will also allow access to channels of the future application of content on demand Apple TV +, which will arrive in the fall. Another feature that will debut in the "app" will be a category named "Next" from where users can monitor their activity.

From Apple Podcasts, users will find a catalog with more than 700,000 programs and the option to receive automatic notifications of new episodes at the time they are available. The company wants, at all costs, to encourage its consumption. Hence, it also presents new categories, collections selected by specialized editors and advanced search tools that allow finding episodes by presenter, guest and even discussion topic.

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