Mozilla launches new Firefox Logo

Mozilla launches new Firefox Logo

Mozilla officially launched a new logo for Firefox to reflect that the brand is now more than just a browser.

Mozilla has greatly expanded the scope of the brand with security tools such as password manager Lockwise, private file sharing service Send, and Firefox Monitor. This is a challenge that no brand expert can't refuse, so it's no surprise that Mozilla has been exploring new logos and updating its iconic Firefox brand.

In a statement to release the new Firefox logo, Mozilla highlighted the philosophy behind the creation of the brand system, such as "This is a radical act, optimistic about the future of the Internet", "We make our brand transparent Let the global vision become an integral part of our brand, that is, to deliver multiple languages ​​and strive to reflect all the advantages."

One result of this attempt was that Mozilla updated the Firefox Logo, removed the fox, and basically only kept the tail. But what is confusing is that this is the logo that represents the entire Firefox brand, and the Logo of the Firefox browser is still the shape of a fox around a heart.

In any case, this change reflects the overall development of the Firefox brand in recent years, so it is not a overnight change. Other Mozilla products use the same color scheme, but the shapes and fonts are different.

“As a living brand, Firefox will never be eliminated,” Mozilla wrote today. “It will evolve as we and ourselves change.”

Perhaps more importantly, Firefox browser technology will continue to evolve with competitors. After a long period of hard work, Firefox has finally become a competitive browser product again. The last time this happened, it was because Mozilla lost its focus and tried to build a mobile operating system and many other edge projects. This time, it seems to have a clearer mission, that is, product development around privacy, so I hope it can avoid the pitfalls of expanding in the product area outside the browser.